Most Businesses Don't Have a Marketing Problem.
They Have a Clarity Problem.
I'm Matt Gustafson, a Brand Clarity Strategist.
I help complex businesses understand what they actually are—then build the frameworks, language, and content that make it impossible to miss.
WHAT I DO
I solve the clarity problem through strategic frameworks that reframe how people understand you.
Not taglines. Not mission statements. Deep strategic work that answers: What are we actually selling? Who are we in the client's world? What makes us make sense? How do we explain this consistently?
I find what's hiding in plain sight, build the frameworks that make it clear, and create the content that proves it.
15+ years leading creative. $100M+ revenue generated. 1B+ views delivered. BuzzFeed, Hyundai, Subaru, Walmart, Stanford Medicine—and now growth-stage B2B companies with clarity problems.
Clarity Frameworks
Strategic positioning that reframes your entire value proposition (elevator pitch → full proposal, vendor → guide, features → narrative)
Content Ecosystems
Multi-channel systems that demonstrate expertise while building relationships (podcast → clips → email → social, optimized for performance)
Fractional Creative Direction
Senior strategic thinking without full-time commitment (monthly direction, campaign concepts, team guidance, stakeholder presentations)
HOW I WORK
Dig deep first
Most clarity problems are structural. I start with excavation, spotting patterns you're too close to see.
Build frameworks
2-4 strategic approaches that reframe your value proposition. We test, refine, choose what resonates.
Activate everywhere
Content strategy, messaging architecture, campaigns that bring the framework to life.
Let's talk.
For inquiries or collaborations, reach out to discuss how we can bring your brand vision to life.